McLaren team and OKX jointly release exclusive 'Legend Reborn' livery for Singapore Grand Prix, paying tribute to the MP4 era
The McLaren team, in collaboration with leading on chain technology company and McLaren F1 team's official main partner OKX, has released a limited edition "Legend Reborn" livery design, which will be used for the McLaren MCL38 F1 car at the 2024 Singapore Grand Prix.
The 'Legend Reborn' livery was jointly designed by McLaren and OKX to pay tribute to McLaren's iconic MP4 era from 1981 to 1996. The MP4 series is widely regarded as one of the most outstanding F1 racing cars of all time, showcasing a true spirit of innovation, which is also a trait valued by both brands. This paint design combines elements of the MP4 era with McLaren's iconic papaya orange, paying tribute to the team's glorious history.
Legend Reborn made its debut at an exclusive track event held in Singapore, attended by Haider Rafique, OKX Chief Marketing Officer, Zak Brown, McLaren Racing CEO, as well as McLaren F1 team drivers Lando Norris and Oscar Piastri.
The livery also pays tribute to the legendary McLaren drivers, including Ayrton Senna, Alain Prost, and Niki Lauda, who drove and helped create the iconic historical era of the MP4. The cockpit livery incorporates the names of 13 iconic drivers from that era.
The collaboration between McLaren and OKX focuses on innovation and enhancing the fan experience, while Legend Reborn takes McLaren's traditions as a springboard, evoking a unique nostalgia that pushes McLaren into the wider racing world.
The Legend Reborn livery continues the Senna tribute livery that was unveiled at the Monaco Grand Prix earlier this year - the McLaren Senna presented by OKX.
McLaren's Chief Marketing Officer Louise McEwen said:
Collaborating with OKX to bring our third custom coating back to Singapore is fantastic. Legend Reborn is an excellent way to celebrate and commemorate our iconic history, bringing together old and new car fans. After this year's Senna event, this livery further reflects our partnership with OKX, and we will continue to provide unique brand stories for global car enthusiasts of both brands.
Haider Rafique, Chief Marketing Officer of OKX, stated:
We, like McLaren, believe in the power of persistence and innovation. This year, we have launched some of our own upgrades, including a comprehensive overhaul of our wallets, which will make it easier for people around the world to access the on chain world. We believe that, like F1, cryptocurrencies can be disrupted by a visionary team that innovates fearlessly and possesses a 'challenger' mentality. Now is a new era that replaces the established hierarchical system, and Legend Reborn encourages us to look back at the past and seek inspiration when planning new routes for the future.
This article is provided by the official and does not represent the position or investment advice of our website. Readers must make their own careful evaluations.
(责任编辑:百科资讯)
-
似乎现在是弹幕,而非视频本身,才是他们进入这个平台的真正原因。...[详细]
-
10月31日嘉实兴锐优选一年持有混合C净值下跌0.33%,近1个月累计下跌4.64%
所以可能《王者荣耀》的团队一开始并不想做一款这么没有操作难度的游戏,但是根据当时的手游发展状况,他们做出了一个相对较为合理的选择,并且受用至今。...[详细]
-
首先,如果你还没有社交媒体账号,那就先弄一个吧。...[详细]
-
但是后来想想要干一年,成本太高了,最后只能找流量。...[详细]
-
为什么小米的饥饿营销有那么多人买单? 本期就以小米为来说说饥饿营销背后的动机。...[详细]
-
我认为我们把基础架构好,就能做到102年。...[详细]
-
而也正因为知乎用户的构成结构,使其远离了互联网的“屌丝用户群”,具备了客观、理性、讨论的平台基因,让其在社交网络的舆论分布上了占据上游地位,其发声能够让人信服。...[详细]
-
例如,网站在网站头部就是使用灰色,灰色这种颜色不想黑色和红色一样,容易引起人们情绪的变化。...[详细]
-
document.writeln('关注创业、电商、站长,扫描A5创业网微信二维码,定期抽大奖。...[详细]
-
10月31日前海联合先进制造混合C净值下跌0.10%,近1个月累计上涨1.74%
” 2014年马云在杭州对话日本“经营之圣”稻盛和夫时,马云称亚洲企业,尤其是中国企业,比较讲究做“百年企业”。...[详细]